Covid -19 Lockdown | Do I market NOW or LATER?

So to simply answer to the question is YES & NO. Lets talk about the Elephant in the room. Getting too many calls, whatsapp with regards questions about; should we be marketing NOW? As there is more availability of the target audience. So the following should help you identify whether to go ahead now or later? Also what sector and shelf life of business does […]

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Business change or Change in Business

In the ever changing consumer dynamics, wherein the trends of business are changing rapidly. The consumers expectations have considerably changed in the last decade and keep on reaching new levels with each passing day. The variety / flexibility demands by the customers is a norm, speed is of essence to top, complexity and legal implications are making tons of money ideally only for the attorney’s, […]

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Where is the business headed

From Henry Ford saying “You can have any colour, as long as it is black” to a customer saying I want to have a Lamborghini in pink and Abraka dabra Lamborghini in pink! (Like seriously though). Anyway the whole priority shift from manufacturer is to customer is not unknown. Now the customer is the King and kings are queens are just cutting ribbons. This shift […]

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Supply Chain in Business; Why?

Increasing profit of margin, by cutting costs is a myth! Increasing profit of margin; by reducing flamboyant expenses is the truth! Finding out the expenses is supply chain. The business cries out that margin of profits have reduced and cost incurred; increased! We hope the business houses would understand point of terminus ere long. The resources are depleting and scarce, agree. The customers are ever […]

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Creating Blue oceans yet again…

This is a read if you are an entrepreneur, or plan to be someday primarily; for the rest it might help to be an eye opener. India is the 7th largest country in terms of size. Practically it has all the climatic conditions one would imagine. It is coming up the largest work force as well, it looks all good right? Here’s the down side […]

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Acoustic sitting both sides of the table!

Being an entrepreneur is like riding a bi cycle, you need to balance it; pedal it; apply brakes while riding and watch out for your road, so that you don’t hit into something / someone, keep a sense of direction; so that you don’t go astray from the path. All these activities are to be done simultaneously; so that the ride is comfortable and reiterates. […]

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