7 Next Big things in the Digital World

The business scenarios are going to change with an emphasis on digital connectivity and reach like never before. Just not because of convenience but also because of ease, necessity and reach. Simple solutions to complexity, scalability and pace, have unparallel demand to the new normal. Incorporating the following are the next big thing in the digital space for your business. 1) Search by voice: commonly, searching by […]

Read Me Leave comment

Ask Me Anything | 10 Most FAQ’s about digital advertising

Welcome to the universe of infinite possibilities. The ever evolving, dynamic, connecting across distances, communicating across languages and personalised to suit you, according to your preferences. This is the world of digital advertising, wherein even if you and the person sitting next to you, is watching the same youtube video, scrolling the same social media handle like facebook, reading the same news channel, still the […]

Read Me Leave comment

The Internet is a Noisy Space | Make your Mark

If you think the Internet is a noisy space, let me tell you this, the internet is a very noisy space. There is calls, emails, chats, critical information, finance, ads, social media even your microwave thanks to the internet of things. In the midst of all these things, unmatched connectivity,  personalisation and data on cloud, where all the information is just a click away. This […]

Read Me Leave comment

7 Must Questions before you go for the next campaign!

Background The world has seen an immense exponential change with regards to businesses. Businesses which are redundant now, compared to decade or two decades back, because of the technology playing a vital role, to new businesses being setup due the same reason. The knowledge and power is spread across to individuals taking their conscious decisions, without depending up on the borrowed knowledge from other humans […]

Read Me Leave comment

How does content marketing work?

When you have content it works! Was all I had to say, trust me it after a long and very long conversations over a period of time, wherein I decided for this to put this to rest. However it is important why are promoting content marketing, what are the matrix of analysis used to determine the effectiveness of content marketing, where are we planning to […]

Read Me Leave comment

What happens next once you are online?

Now that we are here what next is the question? It seems to be increasingly painstaking to determine and draw out a plan because of the initial pitch that sold off, because of which you turned into; to be online, is missing its goal. However the overall strategy and depth of the direction to move ahead is suddenly blank and seeming to be short lived. […]

Read Me Leave comment