7 Must Questions before you go for the next campaign!

Background The world has seen an immense exponential change with regards to businesses. Businesses which are redundant now, compared to decade or two decades back, because of the technology playing a vital role, to new businesses being setup due the same reason. The knowledge and power is spread across to individuals taking their conscious decisions, without depending up on the borrowed knowledge from other humans […]

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Easier said than done, create your own story

Your story may not have such a happy beginning but that does not make you who you are, it is the rest of it- who you choose to be – kunfu panda 2. When do I realise that the beginning is over and the choice to become starts? Do we get a sign ? A mail, message, what’s app ? How do I come to […]

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Why following is more important to be in business ?

Was hearing the pod cast, talking music on Saavn of Shaan (one of my favourite singers in Hindi music). The interesting things to hear was, you are as big as your social media is – Shaan. Also something like I dont want to go and ask for work, cause it shouldn’t be Shaan is coming now and asking for work. However the fact remains yes […]

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Story of making…

What are you really doing out there? Every ad is an opportunity to position or re-position the brand! As when you exist, you are a brand, anybody thinking other wise, either should not be part of the team, or in case of your customer claiming the same, you should drop that customer. The reach of the brand may or may not reach out to millions, […]

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Where is the business headed

From Henry Ford saying “You can have any colour, as long as it is black” to a customer saying I want to have a Lamborghini in pink and Abraka dabra Lamborghini in pink! (Like seriously though). Anyway the whole priority shift from manufacturer is to customer is not unknown. Now the customer is the King and kings are queens are just cutting ribbons. This shift […]

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Artist, News, Fact, Life, Rush, Today?

Being aware for what? Obviously books are the best friends cause they pass on the emotions / information / knowledge and more than that learning which otherwise would be understated / unheard for / not exposed ideally that used to happen and said! Today we are so much in a hurry that we do not want to spend time on really going through and having […]

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