Aniket Jha

Why connect is more important

It is a virtual world around us, no matter how much we crib either sides, in all honesty either of the extremes are not workable today. We cannot off tech completely cause then we are cut off from lot of ease on the other hand too much of tech is aloof of lot of people which again has more personality issues coming forward. Where do […]

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How does content marketing work?

When you have content it works! Was all I had to say, trust me it after a long and very long conversations over a period of time, wherein I decided for this to put this to rest. However it is important why are promoting content marketing, what are the matrix of analysis used to determine the effectiveness of content marketing, where are we planning to […]

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Easier said than done, create your own story

Your story may not have such a happy beginning but that does not make you who you are, it is the rest of it- who you choose to be – kunfu panda 2. When do I realise that the beginning is over and the choice to become starts? Do we get a sign ? A mail, message, what’s app ? How do I come to […]

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What happens next once you are online?

Now that we are here what next is the question? It seems to be increasingly painstaking to determine and draw out a plan because of the initial pitch that sold off, because of which you turned into; to be online, is missing its goal. However the overall strategy and depth of the direction to move ahead is suddenly blank and seeming to be short lived. […]

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Why following is more important to be in business ?

Was hearing the pod cast, talking music on Saavn of Shaan (one of my favourite singers in Hindi music). The interesting things to hear was, you are as big as your social media is – Shaan. Also something like I dont want to go and ask for work, cause it shouldn’t be Shaan is coming now and asking for work. However the fact remains yes […]

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Story of making…

What are you really doing out there? Every ad is an opportunity to position or re-position the brand! As when you exist, you are a brand, anybody thinking other wise, either should not be part of the team, or in case of your customer claiming the same, you should drop that customer. The reach of the brand may or may not reach out to millions, […]

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